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The Power of Social Media
People often see life through their own lens. Some people even go through life believing that most people in the world think the same way that they do and want to live the same way that they do....
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#Twitter for Small Business: A Couple of Things to Consider
Last month, American Express launched a new program that allows American Express Cardmembers to save money by posting messages on Twitter. According to a press release on the American Express website,...
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How Businesses Can Get More Followers or “Likes” on Social Networking Sites*
Do you want to know what the secret is to quickly gaining a lot of followers or “likes” on social networking sites? Well, here it is: Create a brand that is loved by people all over the world or become...
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Some Thoughts About the Science of Social Media Sharing (Please Retweet)
One of the first things that a business should do when it decides to add social media into its marketing mix is try to find out what has worked for other businesses. Inevitably, this means turning to...
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Some Things to Consider When Choosing Where to Post Content
Many businesses have dedicated a lot of resources to try to figure out why content gets shared on the Internet. While many factors play a role in influencing what gets shared and what doesn’t, most...
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Don’t Worry, They’re Just Words: Part II
In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others...
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Social Networking Sites Should Not Replace Your Website or Blog
On Friday, picplz announced that on July 3, 2012, it will shut down permanently. This is not surprising, given the fact that Instagram recently released an Android version of the Instagram app. Prior...
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Lessons Learned From the Telephone Game
Some of the most important lessons that we learn in life are taught to us early on. For example, I’m sure that most of you can remember playing the game Chinese whispers, or as it is commonly called in...
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Using #Hashtags to Connect to Consumers on Social Networking Sites
In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to...
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Brands and Retailers Need to Integrate Social Media into the Offline Shopping...
Many brands and retailers are using social media to advertise and build relationships with customers online. However, if these businesses fail to integrate social media into the shopping experience at...
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